iPhone maps are bad for business

iPhone maps are bad for business

Apple is taking a lot of heat for it’s new map application on the new iPhone. Rightly so. It needs some work. The Internet is filled with stories of missing streets, highways, bridges and even entire cities.
Apple dumped Google Maps with the release of the mobile operating system iOS6 and created it’s own map app on the iPhone’s home page. One reviewer said it was a step back of 400 years in map accuracy.
Apple’s misstep has an immediate impact on your businesses ranking results in local searches on the iPhone, because Google’s high-quality business data is gone.
But it’s not the end of the world.
Apple maps are expected to improve by leaps and bounds over the next year. When Apple first rolled out its virtual assistant, Siri, the local search results were very poor. In 2011, I asked Siri to recommend an insurance agent in Paso Robles and she couldn’t find a single one. Today, the results are much more relevant.
Keep in mind this map app only effects the iPhone. Google’s Android outsells the iPhone 2-to-1.
We are studying the issue carefully so we can take the best approach for our Local Search clients. We have a mapping expert on staff. He is beginning to edit the data at openstreetmap.orgthat Apple uses.


Access Publishing provides online marketing solutions for local business. See more on Local Search or call (805) 226-9890.


Apple is buying business data for its maps from two sources, Localeze and Acxiom. All of our client business data is updated with Localeze on a regular basis. We are in the process of updating client data on Acxiom. It is a more antiquated system and will require help with phone call verification.
Apple is publishing reviews from Yelp in its map system. Our client business data is already updated to Yelp. Asking customers for reviews on Yelp is a great way to help improve your Apple map profile.
What does the future hold for frustrated Apple map users? Here are a couple of possibilities for the near future:
• Users will do more local searches in the phone’s web browser and get more accurate Google search results and maps. This is highly likely.
• Google will create an iPhone map app that users can install and use on their phones. This is a good possibility.
• Users will stop buying the iPhone in preference to Google’s Android platforms. Mobile phone buyers already prefer Android.
• Apple will reverse itself and reinstall the Google Map app to the iPhone home page. This is unlikely.
In any event, we are staying on top of it and developing an action plan for our Local Search clients. Stay tuned.



By Scott Brennan
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Access Publishing
806 9th Street #2D
Paso Robles, CA 93446
(805) 226-9890


1. Open the Safari browser and go to maps.google.com 
2. Tap the Share button (on the bottom middle of the screen on iPhone, at the top on iPad)
3. Tap “Add to Home Screen”
4. Tap “Add” in the upper right corner of the screen
5. Now, simply tap on the icon and let Google Maps get you where you want to go!